J Korean Acad Nurs Adm.  2012 Mar;18(1):56-66.

Comparison of Internal Marketing, Job Satisfaction and Customer Orientation of Nurses by Size of Medical Care Institution; Small-medium Hospitals and General Hospitals

• Do ES
• Kim MY

Abstract

PURPOSE
This study was conducted to compare internal marketing, job satisfaction and customer orientation between nurses in small-medium hospitals and nurses in general hospitals. METHOD: The participants were 470 nurses were working in 8 small-medium hospitals and 5 general hospitals. Data were collected with structured questionnaires in July, 2010, and analyzed using descriptive statistics, chi2-test, MANCOVA, t-test, One-way ANOVA, and Scheffe test with PASW (SPSS) 18.0 program.
RESULTS
There was no significant difference between small-medium hospital nurses and general hospital nurses in internal marketing and customer orientation. But nurses in small-medium hospitals had higher levels of job satisfaction than general hospital nurses.
CONCLUSIONS
These findings demonstrate the necessity of developing programs that will help to improve job satisfaction in nurses.

Keyword

Internal marketing; Job satisfaction; Customer orientation; Nurse

MeSH Terms

Hospitals, General
Job Satisfaction
Marketing
Orientation
Surveys and Questionnaires

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