J Korean Acad Nurs Adm.  2012 Sep;18(3):329-337. 10.11111/jkana.2012.18.3.329.

Mediation Effect of Job Satisfaction between Internal Marketing and Organizational Commitment of Nurses in Small and Medium-sized Hospitals

Affiliations
  • 1Department of Nursing, Sunlin College, Korea.
  • 2College of Nursing, Kyungpook National University, Korea. jewelee@knu.ac.kr

Abstract

PURPOSE
The purpose of the study was to identify the mediating effects of job satisfaction between internal marketing and organizational commitment of nurses in small and medium-sized hospitals. METHOD: Data were collected from 208 nurses in 8 small and medium-sized hospitals and analyzed using descriptive statistics, Pearson correlations, and structural equation model (SEM) with the PASW 18.0 and AMOS 18.0 programs.
RESULTS
There were positive relationships among all three variables, internal marketing, job satisfaction and organizational commitment. There was a mediating effect of job satisfaction between internal marketing and organizational commitment.
CONCLUSION
The results of the study indicate that strategies which could enhance the job satisfaction of nurses should be developed by mangers in small and medium sized hospitals. Further study is needed on other factors which may influence nurses' job satisfaction and organizational commitment especially, in small and medium sized hospitals.

Keyword

Internal marketing; Organizational commitment; Job satisfaction; Nurse

MeSH Terms

Job Satisfaction
Marketing
Negotiating
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