- Customer-oriented Marketing Strategy
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Lee SH
- KMID: 2347847
- J Korean Med Assoc.
- 2001 Nov;44(11):1241-1248.
- doi: 10.5124/jkma.2001.44.11.1241
No abstract available. -
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- Analysis of Research Trends in Korean Medical and Nursing Service Marketing
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Heo EJ, Jung MS
- KMID: 2421703
- J Korean Acad Nurs Adm.
- 2018 Sep;24(4):352-363.
- doi: 10.11111/jkana.2018.24.4.352
PURPOSE: This study was designed to examine existing research on service marketing in nursing and identify the results by analyzing research trends in medical and nursing service marketing over the... -
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- Marketing of Viagra in Korea
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Han KS
- KMID: 2348670
- J Korean Med Assoc.
- 1999 Oct;42(10):930-932.
- doi: 10.5124/jkma.1999.42.10.930
No abstract available. -
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- Relationships among Nurses' Internal Marketing, Occupational Satisfaction and Organizational Commitment
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Oh SH, Moon ST, Kang HS
- KMID: 2270548
- Korean J Occup Health Nurs.
- 2011 May;20(1):65-73.
PURPOSE: This study investigates nurses' organizational commitment, internal marketing, and occupational satisfaction depending on their age, martial status, clinical experience and income. METHODS: The subjects of this study were 350 nurses... -
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- Mediation Effect of Job Satisfaction between Internal Marketing and Organizational Commitment of Nurses in Small and Medium-sized Hospitals
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Choi HJ, Lee E
- KMID: 1998404
- J Korean Acad Nurs Adm.
- 2012 Sep;18(3):329-337.
- doi: 10.11111/jkana.2012.18.3.329
PURPOSE: The purpose of the study was to identify the mediating effects of job satisfaction between internal marketing and organizational commitment of nurses in small and medium-sized hospitals. METHOD: Data were... -
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- Problems within the post-marketing surveillance system in Korea: Time for a change
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Song H, Yim DS
- KMID: 2290470
- Transl Clin Pharmacol.
- 2016 Jun;24(2):63-65.
- doi: 10.12793/tcp.2016.24.2.63
Post-marketing safety studies are an important tool for understanding and monitoring the safety profiles of drugs in the clinical setting. Their importance has attracted not only the attention of regulators... -
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- Internet marketing in the medical industry; challenges and future
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Lee BK
- KMID: 2133174
- J Korean Assoc Oral Maxillofac Surg.
- 2015 Dec;41(6):291-292.
- doi: 10.5125/jkaoms.2015.41.6.291
No abstract available. -
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- Factors Influencing Customer Orientation of Nurses
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Do ES
- KMID: 2295975
- J Korean Acad Fundam Nurs.
- 2012 Nov;19(4):519-527.
PURPOSE: This study was done to identify the factors influencing customer orientation of nurses. METHOD: The participants were 505 nurses who were working in 13 hospitals. Data were collected with structured... -
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- Comparison of Internal Marketing, Job Satisfaction and Customer Orientation of Nurses by Size of Medical Care Institution; Small-medium Hospitals and General Hospitals
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Do ES, Kim MY
- KMID: 2320994
- J Korean Acad Nurs Adm.
- 2012 Mar;18(1):56-66.
PURPOSE: This study was conducted to compare internal marketing, job satisfaction and customer orientation between nurses in small-medium hospitals and nurses in general hospitals. METHOD: The participants were 470 nurses were... -
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- The Effect of Internal Marketing on Customer Orientation of Dental Hygienists
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Lee BH, Kim JS
- KMID: 2360842
- J Dent Hyg Sci.
- 2016 Feb;16(1):37-44.
- doi: 10.17135/jdhs.2016.16.1.37
The purpose of this study was to reveal association between internal marketing and customer orientation. Internal marketing was composed of empowerment, educational training, reward system, internal communication and management support.... -
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- Medical Representatives' Intention to Use Information Technology in Pharmaceutical Marketing
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Kwak ES, Chang H
- KMID: 2357389
- Healthc Inform Res.
- 2016 Oct;22(4):342-350.
- doi: 10.4258/hir.2016.22.4.342
OBJECTIVES: Electronic detailing (e-detailing), the use of electronic devices to facilitate sales presentations to physicians, has been adopted and expanded in the pharmaceutical industry. To maximize the potential outcome of... -
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- Influence of Internal Marketing Perception, Empowerment, and Job satisfaction on Customer Orientation of Clinical Nurses
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Yi EA, Yi YJ
- KMID: 2270101
- Korean J Occup Health Nurs.
- 2012 Nov;21(3):299-307.
PURPOSE: This descriptive study attempted to identify the influence of internal marketing perception, empowerment, and job satisfaction on customer orientation of clinical nurses. METHODS: The subjects were 411 nurses with over... -
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- Factors Influencing Organizational Commitment among Hospital Nurses
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Park GJ, Kim YN
- KMID: 2320915
- J Korean Acad Nurs Adm.
- 2010 Sep;16(3):250-258.
PURPOSE: The purpose of this study is to examine the effective factors of organizational commitment among hospital nurses. Method: The subjects were 250 registered nurses working in 3 hospitals in... -
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- A Study on the Job Satisfaction and Organizational Commitment among Perioperative Nurses
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Yoon K
- KMID: 2320904
- J Korean Acad Nurs Adm.
- 2010 Mar;16(1):86-100.
PURPOSE: This study was done to examine the relationship of job satisfaction and organizational commitment of perioperative nurses. METHOD: The subjects of this study were 500 perioperative nurses from 11 hospitals.... -
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- Utilization of Internet-based Medical Information Services and Hospital Selection among Health Care Consumers: Internet Survey
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Chung HT, Kim JA
- KMID: 2210653
- J Korean Soc Med Inform.
- 2005 Jun;11(2):125-136.
OBJECTIVE: This study was designed to identify the usage patterns and perception of Internet-based medical information services and its effect on hospital selection. METHODS: An Internet survey was conducted on a... -
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- Development of LSM(Local Store Marketing) Strategy Using the IPA Analysis of Service Quality Attributes by the Location in a Theme Restaurant
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Park MK, Kim JC
- KMID: 2332180
- J Korean Diet Assoc.
- 2007 Aug;13(3):277-294.
The purposes of this study were to a) examine using status, b) measure the service quality attributes, c) analyze IPA and customer satisfaction, d) develop the LSM(Local Store Marketing) by... -
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- Hospital Database Marketing Using Discharge Summary DB: An Application of Data Mining Technique
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Kim YM, Kang SH, Kim WJ
- KMID: 2329855
- J Korean Soc Med Inform.
- 2000 Jun;6(2):1-16.
The environment of hospital management is becoming more turbulent as the government continuously puts pressure on hospitals to reduce medical expenditures while the public increasingly demands improved services. To survive... -
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- Influence of Hospital Website Attributes on the Recommendation of Customers in Mid-sized Hospitals
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Chang H, Seo K, Jeong M, Lee J
- KMID: 2330747
- J Korean Soc Med Inform.
- 2006 Sep;12(3):199-211.
OBJECTIVE: Mid-sized hospital websites were assessed to examine how their attributes influence outcome indicators as a potential marketing strategy. Specifically, the website attributes considered were accessibility, content sufficiency, and layout... -
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- A Case of Renal stones during treatment with Zonisamide
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Choi JY, Lee KS, Kim JH, Kim YI, Kim BS
- KMID: 2342712
- J Korean Neurol Assoc.
- 1998 Aug;16(4):601-602.
Following its approval in Japan, zonisamide (Excegran ) has been accepted as a new antiepileptic drug having broad spectrum activity. However, it does not have marketing approval in the US.... -
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- A Study on Dining-Out Behaviors of Community for Marketing Strategy of Local Foodservice Industry
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Lee IS, Choi BS
- KMID: 2232980
- Korean J Community Nutr.
- 2004 Apr;9(2):214-224.
The purpose of this study was to propose the marketing strategy for the local foodservice industry which can lead to successful business in keen competitive foodservice industry by adapting community... -
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