Korean J Occup Health Nurs.  2011 May;20(1):65-73.

Relationships among Nurses' Internal Marketing, Occupational Satisfaction and Organizational Commitment

• Oh SH
• Moon ST
• Kang HS

Abstract

PURPOSE
This study investigates nurses' organizational commitment, internal marketing, and occupational satisfaction depending on their age, martial status, clinical experience and income.
METHODS
The subjects of this study were 350 nurses from six hospitals in Jeolla-do. The t-tests were used to analyze the differences in internal marketing, occupational satisfaction, and organizational commitment depending on their age, marital status, career, and income. The relationships among internal marketing, occupational satisfaction, and organizational commitment were analyzed by the path analysis.
RESULTS
The results of this study showed that organizational commitment was correlated with age, clinical experiences, and income, but not significantly associated with martial status. Education and training policy, benefit system, and fairness of the internal marketing were influencing factors on occupational satisfaction. These factors were correlated with organizational commitment through occupational satisfaction.
CONCLUSION
This study addressed the relationships among nurses' internal marketing, occupational satisfaction, and organizational commitment. Based on the results, it is suggested that hospital organizations introduce more diverse incentive policies to enhance nurses' occupational satisfaction and organizational commitment.

Keyword

Nurse; Marketing; Occupational satisfaction; Organizational commitment

MeSH Terms

Marital Status
Marketing
Motivation