J Nutr Health.  2015 Apr;48(2):199-210. 10.4163/jnh.2015.48.2.199.

The influences of sustainability management at institutional foodservice on store image and behavioral intention

• Ahn J
• Seo S

• KMID: 2327190
• DOI: http://doi.org/10.4163/jnh.2015.48.2.199

Abstract

PURPOSE
The purpose of this study was to determine the influence of sustainability management in institutional foodservice on store image and behavioral intention (revisit intention, word of mouth, willingness to pay a premium).
METHODS
Based on a total of 371 samples obtained from the empirical research, this study reviewed the reliability and fitness of the model.
RESULTS
According to results of exploratory factor analysis, sustainability management derived three factors, economic value, socially responsible, and environmentally sound. The structural equation modeling showed that social responsibility in sustainability management had a significant positive effect on store image and behavioral intention. In addition, customer's perceived store image in foodservice had a significant positive effect on behavioral intention. The relationship between sustainability management and behavioral intention was found to be a partially significant effect.
CONCLUSION
The results of this study revealed the importance of sustainability management of foodservice to improve store image and behavioral intention.

Keyword

institutional foodservice; sustainability management; store image; behavioral intention

MeSH Terms

Empirical Research
Intention*
Mouth
Social Responsibility

Figure

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  Fig. 1. Research model

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  Fig. 2. Structural equation model with parameter estimate. Chi-square (χ2) = 806.619, CFI = 0.921, NFI = 0.892, RMSEA = 0.081 1) EV → BI(RVI, WOM, WPP) 2) SR → BI(RVI, WOM, WPP) 3) ES → BI(RVI, WOM, WPP) ∗p < 0.05, ∗∗p < 0.01, ∗∗∗p < 0.001

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