Nutr Res Pract.  2016 Aug;10(4):456-463. 10.4162/nrp.2016.10.4.456.

Evaluation of emotion-based messages designed to motivate Hispanic and Asian parents of early adolescents to engage in calcium-rich food and beverage parenting practices

• Banna JC
• Reicks M
• Gunther C
• Richards R
• Bruhn C
• Cluskey M
• Wong SS
• Misner S
• Hongu N
• Johnston N

• KMID: 2390150
• DOI: http://doi.org/10.4162/nrp.2016.10.4.456

Abstract

BACKGROUND/OBJECTIVES
Setting healthful beverage expectations, making calcium-rich foods and beverages (CRF/B) available, and role modeling are parenting practices promoting calcium intake among early adolescents. This study aimed to evaluate emotion-based messages designed to motivate parents of early adolescents to perform these practices.
SUBJECTS/METHODS
Emotion-based messages were developed for each parenting practice and tested in 35 parents from 5 states. Findings were used to modify messages and develop a survey administered via Amazon MechanicalTurk to a convenience sample of Asian (n = 166) and Hispanic (n = 184) parents of children 10-13 years. Main outcome measures were message comprehension, motivation, relevance, acceptability, and novelty. Engagement in the parenting practices was also assessed.
RESULTS
Message comprehension was acceptable for the majority of parents. Most also agreed that messages were motivational (setting healthful beverage expectations (69.0%), making CRF/B available (67.4%), and role modeling (80.0%)), relevant and acceptable. About 30-50% indicated they had not seen the information before. Many parents indicated they were already engaging in the practices (> 70%). No racial/ethnic differences were observed for responses to messages or engaging in parenting practices.
CONCLUSIONS
Results indicate that emotion-based messages designed to motivate parents to engage in parenting practices that promote calcium intake among early adolescents were motivating, relevant, and acceptable.

Keyword

Emotion-based message; Hispanic; Asian; early adolescent; calcium

MeSH Terms

Adolescent*
Asian Continental Ancestry Group*
Beverages*
Calcium
Child
Comprehension
Hispanic Americans*
Humans
Motivation
Outcome Assessment (Health Care)
Parenting*
Parents*
Calcium

Figure

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  Fig. 1 Flow chart outlining message development and testing process

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  Fig. 2 Messages for Hispanic parents

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