Nutr Res Pract.  2011 Oct;5(5):481-488.

Study on a model of street vended food choices by Korean high school students

• Cho K
• Park S
• Joo N

Abstract

Street vended food (SVF) includes food and beverages prepared and sold outdoors or in public areas by street merchants for consumption on the scene or later without further preparation. Due to its low price and convenience, SVF has been popular in Korea for a long time, particularly with high school students. Beyond Korea, SVF is also popular in southeast Asia and southern Africa in the form of ready-to-eat food. This study on high school students, who are main consumers of SVF in Korea, focused on the factors that affect consumer loyalty. The study was performed by questionnaire and used AMOS software to develop a structural equation model. The results of verifying the model's fidelity were chi2 = 685.989, df = 261, GFI = 0.851, AGFI = 0.814, NFI = 0.901, CFI = 0.907, RMR = 0.048, indicating a satisfying structural model. SVF quality and service, emotional response, and the physical environment had a statistically significant effect on consumer loyalty. In contrast, SVF sanitation had no statistically significant effect on consumer loyalty. Based on these results, the sanitary management of SVF needs to be addressed immediately combined with education for SVF providers to maintain a clean environment.

Keyword

SVF (Street Vended Food); AMOS; consumer loyalty; sanitation

MeSH Terms

Africa, Southern
Aminopeptidases
Asia, Southeastern
Food and Beverages
Humans
Korea
Models, Structural
Surveys and Questionnaires
Sanitation
Aminopeptidases

Figure

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  Fig. 1 Structural equation for the research model. χ2 = 685.989, df = 261, GFI = 0.851, AGFI = 0.814, NFI = 0.901, CFI = 0.907, RMR = 0.048, *P < 0.05, ***P < 0.001

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