J Cosmet Med.  2020 Dec;4(2):80-84. 10.25056/JCM.2020.4.2.80.

Status of provision of semi-permanent makeup on YouTube in South Korea

• Kwon H
• Koh CW
• Shin YI

• KMID: 2561099
• DOI: http://doi.org/10.25056/JCM.2020.4.2.80

Abstract

Background
YouTube, the most used media platform in the world today, is very universally used by people for getting information. Semi-permanent makeup, which is illegal when practiced by non-medical personnel, is easily accessible everywhere, including social media platforms such as YouTube.
Objective
The purpose of this study is to find out the status of semi-permanent makeup being introduced on YouTube.
Methods
Using the search term “Semi-Permanent Makeup” with YouTube’s search filter function, this study collected 362 videos uploaded in 2020 based on July 21, 2020, and analyzed by types of content, type of uploader, treated area, procedure object, and classification of video content.
Results
The main uploaders of semi-permanent makeup with YouTube are non-medical workers, especially uploading by education institutions (57%). In the survey according to the content classification, the introduction of the practice of semi-permanent makeup was the most at 53%. The most frequently introduced treatment site was eyebrow.
Conclusion
Through this research, we can see that semi-permanent makeup on YouTube is mainly introduced by non-medical personnel, and the contents of eyebrow treatment are dominated.

Keyword

K-beauty; makeup; medical service act; semi-permanent; YouTube