J Nutr Health.  2022 Aug;55(4):492-505. 10.4163/jnh.2022.55.4.492.

Analysis of Dietary Identify Questionnaire according to perception about soybean meat of Korean consumers

• Lee SH
• Park JH
• Lee MA
• Park E

• KMID: 2532909
• DOI: http://doi.org/10.4163/jnh.2022.55.4.492

Abstract

Purpose
This study was undertaken to examine the perception of Korean consumers regarding soybean meat. Using the Dietary Identify Questionnaire (DIQ), the data obtained were analyzed to identify various factors related to a plant-based diet.
Methods
A consumer survey was conducted from June 1 st to 30 th , 2021, targeting 260 Korean consumers over the age of 20 years. Subjects were asked to answer six questions related to the perception of soybean meat. Of the 52 items present in the DIQ, 33 items were verified and reconstructed. All data were analyzed using the SPSS statistics (ver.25).
Results
The subjects were divided into two groups, ‘passive consuming group’ and ‘active consuming group’, based on their perception of soybean meat. Demographic analysis according to the perception of soybean meat showed significant differences in age, marital status, academic background, and family members. The DIQ was categorized into 7 types: prosocial motivation, out-group regard, centrality, public regard, personal motivation, strictness, and private regard. Comparing by perception about soybean meat, significant differences were obtained between both groups for ‘prosocial motivation (p < 0.01)’, ‘centrality (p < 0.01)’, ‘private norm (p < 0.05)’, and ‘personal motivation (p < 0.001)’. The ‘passive consuming group’ showed relatively low scores in all 4 factors.
Conclusion
In the future, the results of this study can be applied to define the meaning of vegan in Korea. We believe our results will provide basic marketing data for the plantbased meat market. This will help expand the soybean meat market for a sustainable life for consumers, which is based on various needs such as health and the environment.

Keyword

soybean meat; Dietary Identify Questionnaire; vegetarians; vegans; Korean consumers