Osong Public Health Res Perspect.  2013 Aug;4(4):203-208. 10.1016/j.phrp.2013.06.005.

The Influence of Media Communication on Risk Perception and Behavior Related to Mad Cow Disease in South Korea

• Park JE
• Sohn A

• KMID: 2518087
• DOI: http://doi.org/10.1016/j.phrp.2013.06.005

Abstract

Objectives
The purpose of this study was to ascertain the influence of media communication on risk behavior related to mad cow disease (MCD).
Methods
Mothers of elementary school students in Seoul were recruited as the survey participants of this study.
Results
Media reports affected risk behavior related to MCD. Also, knowledge and attitude toward MCD affects risk behavior.
Conclusion
Risk-related information provided by the media should maintain consistency and objectivity. For effective risk communication, there should be an open communication between the government and public, experts, and related industries, who should all collaborate.

Keyword

mad cow disease; media; media credibility; risk communication