J Korean Acad Nurs Adm.  2016 Sep;22(4):332-343. 10.11111/jkana.2016.22.4.332.

Factors Influencing Intention of Vietnamese to Use Korean Medical Tourism

• Yom YH
• Kim MA

• KMID: 2355211
• DOI: http://doi.org/10.11111/jkana.2016.22.4.332

Abstract

PURPOSE
The purpose of this study was to identify factors related to Vietnamese customers who use Korean medical and tourism services. The study was based on the Anderson Models
METHODS
Participants were 173 Vietnamese who were living in Ho Chi Minh and Hanoi in Vietnam. Data were analyzed using descriptive statistics, χ², t-test and Multiple Logistic Regression.
RESULTS
Research necessary factors had the most significant effect among the preceding factors, possible factors and necessary factors. Human service and outstanding natural beauty of necessary factors had significant influence on customer intention to use. According to the result of the stepwise logistic regression analysis, the most important item in medical services was human service OR=1.89 (p=.014), and for tour services, outstanding natural beauty OR=4.30 (p=.033). The explained variance for customer intention to use was 91.9%.
CONCLUSION
These results suggest the need to improve the human service and outstanding natural beauty to retain customers' intention to use.

Keyword

Medical tourism; Intention; Health services need and demand

MeSH Terms

Asian Continental Ancestry Group*
Beauty
Humans
Intention*
Logistic Models
Medical Tourism*
Vietnam

Figure

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  Figure 1 Influential factors of Vietnamese intention to use the Korean medical tourism based on Andersen's model.

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