J Korean Acad Community Health Nurs.  2014 Mar;25(1):33-43. 10.12799/jkachn.2014.25.1.33.

Influence of Experiences of Witnessing Tobacco Advertising and Preferences of Tobacco Companies' Social Responsibility on Current and Future Smoking Intentions in Adolescents

• Shin SR
• Shin SH
• Lee BK
• Yang JH

• KMID: 2292726
• DOI: http://doi.org/10.12799/jkachn.2014.25.1.33

Abstract

PURPOSE
To evaluate the influence of experiences of witnessing tobacco advertising and preferences of tobacco companies' social responsibility (CSR) on current and future smoking intentions in adolescents.
METHODS
Data were collected from 700 adolescents living in Korea representing 7 metropolitan cities and 8 provinces in the method of proportional random sampling. The Gallup's data collection system was adopted using 1:1 face to face interviews. The witness of tobacco advertising was determined by 'yes', or 'no' responses to three survey items and to four survey items for preferences of tobacco CSR. For statistical analysis, chi2 test, Fisher's exact test and logistic regression were used.
RESULTS
98.4% of the adolescents had experiences of witnessing tobacco advertising. POP (OR=103.44, 95% CI: 8.22~1301.45) and magazine advertisement (OR=6.07, 95% CI: 1.34~22.58) had a significant effect on their current smoking. Also, POP (beta=.24, p<.001) and movie advertisement (beta=.42, p<.001) had a significant effect on their future smoking intentions. As for the preferences of tobacco CSR, cultural-art support activities (beta=.15, p=.025) and environmental purifying campaigns (beta=-.15, p=.034) had a significant effect on their future smoking intentions.
CONCLUSION
Witness of tobacco advertising and positive responses to tobacco CSR are associated with current and future smoking intentions in adolescents.

Keyword

Adolescent; Advertisements; Tobacco; Smoking

MeSH Terms

Adolescent*
Data Collection
Humans
Intention*
Korea
Logistic Models
Periodicals as Topic
Smoke*
Smoking*
Social Responsibility*
Tobacco*
Smoke

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