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Effectiveness of a Social Marketing Mix Intervention on Changing the Smoking Behavior of Santri in Traditional Islamic Boarding Schools in Indonesia

Ismail I, Tahlil T, Nursalam N, Marli Kesuma Z, Rauzhatul Jannah S, Kamil H, Fithria F, Rochadi K

Objectives: This study investigated the effectiveness of the social marketing mix approach in increasing students’ knowledge about smoking, promoting positive attitudes toward smoking cessation, and decreasing smoking behavior. Methods: This quantitative...
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