- Data Mining Application in Customer Relationship Management for Hospital Inpatients
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Lee EW
- KMID: 2229468
- Healthc Inform Res.
- 2012 Sep;18(3):178-185.
- doi: 10.4258/hir.2012.18.3.178
OBJECTIVES: This study aims to discover patients loyal to a hospital and model their medical service usage patterns. Consequently, this study proposes a data mining application in customer relationship management... -
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